How to write a cover letter that actually gets read (UK)

Most cover letters are either skipped or skimmed, usually because they repeat the CV or say nothing specific. A good one is short, targeted, and answers a single question: why you, for this role, here.

Open with the point

Skip 'I am writing to apply for'. Start with why you're a strong fit in one or two sentences. The reader should know your angle immediately.

Pick three things and prove them

Choose the three requirements that matter most for the role and give a brief, concrete example of each. Depth on a few points beats a shallow list.

Match the employer, not just the job

A sentence showing you understand what the organisation does, or why you want to work there specifically, lifts a letter above the generic pile.

Keep it short

Half to three-quarters of a page is plenty. If it's as long as the CV, it's too long.

Close with a clear, confident line

Thank them, signal availability for interview, and stop. No grovelling, no padding.

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